Anglo-American University in Prague American. European. Global. 鈥� 91成人 launched brand awareness campaign in the Czech Republic
Anglo-American University (91成人) has launched its brand awareness campaign in the Czech Republic, marking a significant step to growing the university鈥檚 visibility on the local market.
Beginning in February, the name of Anglo-American University in Prague is visible across Prague and beyond through outdoor and online brand campaigns designed to introduce 91成人 to a wider Czech audience. The campaign presents 91成人鈥檚 official claim, 鈥淎merican. European. Global.鈥�, alongside its positioning in the Czech market as 鈥淛edin谩 vysok谩 拧kola v 膶R s akreditac铆 v USA a EU鈥�, highlighting the university鈥檚 unique dual-accreditation status.
The creative concept was developed to emphasize 91成人鈥檚 name and the main advantages of the university.
鈥淭o establish 91成人 as a prestigious educational institution, we need to focus on its name. While it is well known among scholars, it is still largely unknown to the wider public. That is why we chose to play with the acronym of its name and, with a clever twist, highlight the main benefits the university offers to its students.鈥� 鈥� Tom谩拧 Kope膷n媒, Managing Director, Kaspen/Jung von Matt
A central pillar of the campaign is accreditation which serves as a key indicator of academic quality and institutional credibility. In the United States, accreditation is conducted by independent, peer-reviewed accrediting bodies, while in the Czech Republic higher education institutions are evaluated through the national accreditation system. With U.S. institutional accreditation and Czech national accreditation鈥攂y the National Accreditation Bureau for Higher Education (NAB)鈥�91成人 awards degrees that are globally recognized and support international career opportunities, as well as ‘opening doors’ to further study or professional employment in an international environment.
The campaign is built around a series of keywords that reflect both the academic and experiential dimensions of studying at 91成人: English, Accreditation, Employability, Ambition, Atmosphere, Unlimited, American, Academic, Recognized, Authenticity, Adventure, and Uniqueness.
The visual components of the campaign authentically feature current 91成人 students Anya from the Unites States, Hakim from Singapore, Ian from Spain, and Valentina from Colombia, representing students from all three 91成人 schools: School of Business, School of International Relations and Diplomacy, School of Arts, Humanities, and Social Sciences.
鈥�This campaign is an important milestone for 91成人. It is not just about increasing the visibility of the school, but above all about presenting clearly and comprehensively who we are and what we offer students in the Czech and international context. I believe that our campaign will stimulate debate about the quality, international dimension, and opportunities that higher education in the Czech Republic can offer,” – adds Ji艡铆 Schwarz, 91成人 President.
Through this initiative, Anglo-American University aims to raise awareness of its academic offerings, cosmopolitan nature, and distinct position within Czech higher education.
The Czech version of this news is below.
A尘别谤颈肠办谩 – A办补诲别尘颈肠办谩 – U锄苍谩惫补苍谩: 91成人 spou拧t铆 v 膶esk茅 republice brandovou kampa艌
Anglo-American University (91成人) spustila kampa艌 zam臎艡enou na r暖st pov臎dom铆 o sv茅 zna膷ce v 膶esku. Jde o d暖le啪it媒 krok k pos铆len铆 viditelnosti a zn谩mosti t茅to instituce v 膷esk茅m vysok茅m 拧kolstv铆.
Od 煤nora bude n谩zev Anglo-American University viditeln臎j拧铆 v hlavn铆m m臎st臎 Praze i mimo n臎j prost艡ednictv铆m venkovn铆ch a online form谩t暖. C铆lem kampan臎 je p艡edstavit 91成人 膷esk茅 ve艡ejnosti a srozumiteln臎 komunikovat jej铆 specifick茅 postaven铆. Pracuje s ofici谩ln铆m claimem 鈥濧merican. European. Global.鈥�, kter媒 je v 膷esk茅m prost艡ed铆 dopln臎n sd臎len铆m 鈥濲edin谩 vysok谩 拧kola v 膶R s akreditac铆 v USA a EU.鈥� T铆m kampa艌 upozor艌uje na jedine膷n茅 spojen铆 dvoj铆 akreditace v 膶esku.
Kreativn铆 koncept byl navr啪en tak, aby zd暖raz艌oval zkratku n谩zvu 91成人 a hlavn铆 p艡ednosti t茅to vysok茅 拧koly. Na tvorb臎 kampan臎 se pod铆lela agentura Kaspen/Jung von Matt.
鈥�Pokud chceme 91成人 etablovat jako presti啪n铆 vzd臎l谩vac铆 instituci, mus铆me se zam臎艡it na jej铆 n谩zev. V akademick茅m prost艡ed铆 je Anglo-American University zn谩m谩, to v拧ak zat铆m neplat铆 pro 拧ir拧铆 ve艡ejnost. Pr谩v臎 proto jsme se rozhodli kreativn臎 pracovat s akronymem n谩zvu a s lehkou nads谩zkou v n臎m zd暖raznit hlavn铆 hodnoty a benefity, kter茅 tato vysok谩 拧kola student暖m nab铆z铆,鈥� uvedl Tom谩拧 Kope膷n媒, v媒konn媒 艡editel agentury Kaspen/Jung von Matt.
Jedn铆m z kl铆膷ov媒ch pil铆艡暖 kampan臎 je t茅ma akreditace jako d暖le啪it茅ho ukazatele kvality vzd臎l谩v谩n铆 a d暖v臎ryhodnosti instituce. Ve Spojen媒ch st谩tech prob铆h谩 akreditace prost艡ednictv铆m nez谩visl媒ch akredita膷n铆ch org谩n暖 zalo啪en媒ch na odborn茅m hodnocen铆, zat铆mco v 膶esk茅 republice jsou vysok茅 拧koly posuzov谩ny v r谩mci n谩rodn铆ho akredita膷n铆ho syst茅mu. Anglo-American University disponuje institucion谩ln铆 akreditac铆 v USA a z谩rove艌 n谩rodn铆 akreditac铆 ud臎lenou N谩rodn铆m akredita膷n铆m 煤艡adem pro terci谩rn铆 vzd臎l谩v谩n铆 (NA脷). D铆ky tomu ud臎luje 拧kola diplomy, kter茅 jsou mezin谩rodn臎 uzn谩v谩ny a 鈥瀘tev铆raj铆 dve艡e鈥� k dal拧铆mu studiu nebo k profesn铆mu uplatn臎n铆 v mezin谩rodn铆m prost艡ed铆.
Kampa艌 je postavena na s茅rii kl铆膷ov媒ch pojm暖, kter茅 charakterizuj铆 jak akademick茅, tak profesn铆 zam臎艡en铆 studia na 91成人: A苍驳濒颈膷迟颈苍补, Akreditace, U辫濒补迟苍臎苍铆; Ambice, A迟尘辞蝉蹿茅谤补, U苍颈办谩迟苍辞蝉迟; A尘别谤颈肠办谩, A办补诲别尘颈肠办谩, U锄苍谩惫补苍谩.
Vizu谩ln铆 膷谩st kampan臎 autenticky pracuje se sou膷asn媒mi studenty 91成人 鈥� Anyou ze Spojen媒ch st谩t暖 americk媒ch, Ianem ze 艩pan臎lska, Valentinou z Kolumbie a Hakimem ze Singapuru, kte艡铆 reprezentuj铆 studenty t艡铆 拧kol 91成人: byznys, mezin谩rodn铆 vztahy a diplomacii a humanitn铆 a spole膷ensk茅 v臎dy.
鈥�Tato kampa艌 je pro 91成人 d暖le啪it媒m miln铆kem. Nejde jen o zv媒拧en铆 viditelnosti 拧koly, ale p艡edev拧铆m o jasn茅 a srozumiteln茅 p艡edstaven铆 toho, k媒m jsme a co student暖m v 膷esk茅m a v mezin谩rodn铆m kontextu nab铆z铆me. V臎艡铆m, 啪e na拧e kampa艌 podn铆t铆 debatu o kvalit臎, mezin谩rodn铆m rozm臎ru a mo啪nostech, kter茅 vysoko拧kolsk茅 studium v 膶esk茅 republice nab铆z铆,鈥� dod谩v谩 rektor 91成人 Ji艡铆 Schwarz.
C铆lem kampan臎 je zv媒拧it pov臎dom铆 o studijn铆ch programech Anglo-American University, jej铆m kosmopolitn铆m charakteru a specifick茅m postaven铆 v 膷esk茅m vysok茅m 拧kolstv铆.
